Sunday · September 27, 2026
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1901government

Roosevelt tells a Minnesota crowd: speak softly and carry a big stick

The vice president frames his foreign policy as an old proverb, twelve days before he became president.

Vice President Theodore Roosevelt stepped up to speak at the Minnesota State Fair on September 2, 1901, in an address titled "National Duties." He told the crowd, "A good many of you are probably acquainted with the old proverb: 'Speak softly and carry a big stick, you will go far.'" It was not the first time he had said the line publicly, having road-tested it in March 1900 in reference to his dealings with New York state senators, but this was the speech that cemented the phrase to his name. Twelve days later, William McKinley was dead and Roosevelt was president, the phrase attached to his name for good.

Minnesota State Fair, Saint Paul, Minnesota
The American Throughline

Roosevelt turned a borrowed proverb into the label for American foreign policy for the next decade. As president he used "Big Stick Diplomacy" to justify the Panama Canal, naval expansion, and interventions across Latin America, and the phrase still shows up in debates over how loudly Washington should talk before it acts.

Did you know
QWhat job was Roosevelt actually describing when he first tried out a version of the phrase in public?

In March 1900, months before the Minnesota speech, Roosevelt used an early version of the line to describe how he handled New York state senators as governor, not foreign policy at all. He was talking about domestic political muscle, holding legislators accountable through quiet pressure backed by the threat of public exposure or political consequence. The foreign-policy meaning came later, once he was president and the phrase got attached to the Panama Canal and the Navy instead of Albany politics.

QWhat is a Princess Kay of the Milky Way, and why does the Minnesota Fair carve one from butter?

It is a beauty-pageant style title awarded to a Minnesota dairy princess, and the fair honors her by sculpting her likeness from a 90-pound block of butter, a tradition that has run for decades at the fairgrounds. The sculptor works inside a rotating, refrigerated glass booth so visitors can watch the princess's face emerge in real time. It has nothing to do with Roosevelt's 1901 visit, but it points to how the same fairgrounds that hosted a vice president mid-speech about world power also built its identity around livestock culture and dairy showmanship that predates and outlasts any single politician's appearance.

QHow large has attendance at the fairgrounds Roosevelt visited grown since 1901?

By 2018, the Minnesota State Fair had logged an all-time single-day attendance record of 2,046,533 people across its run, a figure far beyond anything the fairgoers who watched Roosevelt speak in 1901 could have imagined. The fair earned the nickname "The Great Minnesota Get-Together" and remains the largest state fair in the country by average daily attendance, a title it has held for generations. The crowd that heard the vice president test his proverb was witnessing the early growth curve of what would become a genuine American attendance record-holder.

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